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She Leads Africa partners Dark and Lovely Africa to provide business and confidence makeovers


Digital media company She Leads Africa has partnered with global beauty giant Dark and Lovely in Africa to help improve the business skills and confidence of young African women. The Presence and Poise Makeover Series identified four women who are working hard to build a business but need coaching and support to get to that next level.

Selected participants won a complimentary trip to Johannesburg, South Africa, business coaching from a seasoned expert and a beauty and style makeover by Dark and Lovely Haircare Experts.

The selected entrepreneurs are:

  • Mmabatho Mokgadi, a South African entrepreneur that wants to create a new generation tea lovers.
  • Wemeye Dalu, a Ghanaian entrepreneur that manufactures unrefined shea butter for the confectionary and cosmetics industries.
  • Winnifred Eberechukwu, a Nigerian entrepreneur with a thriving farming and poultry business.
  • Nancy Gitonga, a Kenyan entrepreneur providing access to quality and affordable shoes for the nation’s students.

Afua Osei, cofounder of She Leads Africa said “The goal of Presence & Poise is to support young women in business who don’t have easy access to business coaching or professional advice. We are proud to partner with Dark and Lovely Africa to provide this opportunity to women across Africa.”

“We are delighted to partner with She Leads Africa on this amazing project to support young women in business across Africa.  Supporting women empowerment programs like this is a key pillar of the brand’s sustainability platform.” says Nneka Keshi, Digital Marketing Director, L’Oréal Consumer Products Division for Sub-Saharan Africa.

Videos of the makeover experience can be viewed on the Dark and Lovely Africa YouTube page at

About She Leads Africa

She Leads Africa is a community that helps young women achieve their professional dreams by providing expert advice, opportunities for networking and global growth opportunities. SLA reaches more than 300,000 women across 35+ countries and 5 continents and has been featured in the Financial Times, BBC, CNN, Forbes, CNBC Africa, Fast Company, Black Enterprise and Huffington Post. In December 2016, SLA was the first African startup to ring the Closing Bell at the New York Stock Exchange.

For more information about She Leads Africa, visit or follow on:


About Dark and Lovely

For more than 45 years Dark and Lovely has been dedicated to providing superior hair care and styling products for African women.  Dark and Lovely continues to unveil breakthrough hair innovations for African women, including the most recent launch of Dark and Lovely Au Naturale, a range specifically designed for natural African hair.

For more information about Dark and Lovely, visit or follow on:

  • Instagram: @darkandlovelyafrica
  • YouTube/Darkandlovelyafrica
  • Facebook/Darkandlovelysa

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